FUTURE IN DIGITAL MARKETING

India, a densely populated country with a population of 1,339,180,127 (as of July 2017) ranks second in the world.There are ample opportunities that are created every minute for the people. And when we say digital marketing, then note that the future of digital marketing in India and the scope of digital marketing in future is going to get brighter in the coming years. A mobile phone has become the basic need for everyone.
Even if your mother wants to try out a new recipe, she definitely uses YouTube to take the jot down what is needed and how it is to be done. And when it comes down to the business, no doubt the trend of digital marketing is on the boom.

10 Reasons Why Future of Digital Marketing in India is Very Bright

1).Drastic changes in traditional marketing:-

The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.

2. Digital is the new name:-

Everyone in the country is preferring digital marketing over everything else. Even the startups are launching their business via digital marketing. This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product.

It offers a wide range of economical, powerful and contemporary mechanisms and mediums of marketing. Every type of product and service is now opting for the option of digital marketing.Because they know that this is the proven platform. Right from tech giants to hoteliers are on the digital platform.

3. Government’s “Digital India” initiative backs up:-In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to transform India into a digitally empowered society and knowledge economy.4. Reaching global markets:-Today, it is said that “Being Digital is Being Global”. And this is the reality. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.5.Institutions coming up with Digital Marketing courses:-Many institutions are nowadays introducing degree courses in digital marketing that has a practical approach. The academic courses are residential and online both.6. Small towns getting digitally equipped:-Metros are already a part of the digital economy. But now as the scope of digital marketing is increasing, the towns and cities are also getting highly connected with digital mediums.
Many startups are getting launched in small cities and they are reaching the global audience via social media.7. Institutions coming up with Digital Marketing courses:-Many institutions are nowadays introducing degree courses in digital marketing that has a practical approach. The academic courses are residential and online both.8. Higher engagement rate:-Since people are heavily using social media for everything, the engagement rate ought to be higher. People need quality content for updating themselves and getting entertained. So it is the responsibility of the digital marketers to generate content that engages the audience.9. Growth in the number of internet users:-The above graph clearly says everything. People using the internet in 2015 were 259 million which go up to 331 million in 2017. It has been predicted that the number internet users are to get doubled by 2022. This is because, the rate in which the country is growing in terms of everything, people will be heavily dependent on the internet in the coming years.10. Increased digital classifieds market revenue:-It has also been predicted that the revenue generating from digital classifieds is going to be five times more than it was in 2015. In the financial year 2020, the highest revenue will be around ₹23 billion.All the revenues will be doubled by 2020 in the field of digital marketing. Therefore, in order to put yourself in the driving seat, all the Indian business have to be well-worse with digital marketing in order to represent the country in the global marketplace. Not only businesses but the candidates who are looking for a career opportunity in this field can finds lakhs of jobs in almost all the cities.