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Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
STRUCTURE:-

The industry has four core players:[citation needed]

the merchant (also known as ‘retailer’ or ‘brand’)

the network (that contains offers for the affiliate to choose from and also takes care of the payments)

the publisher (also known as ‘the affiliate’)

the customer

The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.[citation needed]
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation

TYPES OF AFFILIATE WEBSITES:-

Affiliate websites are often categorized by merchants (advertisers) and affiliate networks. There are currently no industry-wide standards for the categorization. The following types of websites are generic, yet are commonly understood and used by affiliate marketers.

Search affiliates that utilize pay per click search engines to promote the advertisers’ offers (i.e., search arbitrage)

Price comparison service websites and directories

Loyalty websites, typically characterized by providing a reward or incentive system for purchases via points, miles, cash back

Cause Related Marketing sites that offer charitable donations

Coupon and rebate websites that focus on sales promotions

Content and niche market websites, including product review sites

Personal websites

Weblogs and websites syndication feeds

E-mail marketing list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy

Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website

Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates

Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated with their own network of affiliates

Websites using adbars (e.g. Absence) to display context-sensitive advertising for products on the site

Virtual currency that offers advertising views in exchange for a handout of virtual sharing in a game or other virtual platform.

File – sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.

Video sharing websites: youtube videos are often utilized by affiliates to do affiliate marketing. A person would create a video and place a link to the affiliate product they are promoting in the video itself and within the description.

Reasons Why to Use Google Analytics

1. FREE to use; you don’t have to pay any (monthly) fees for using this product. This way you can invest a decent budget in resources, instead of only/mainly in tools.
2. Relatively easy basic setup; a basic implementationisis easy compared to tools from many other vendors. However, in order to fully benefit from all the features of Google Analytics, deeper knowledge is required.
3. Documentation available on almost every aspect; on both the implementation as well as the configuration part thorough documentation is available. This Google Analytic tracking code library is a great start.
4. Powerful customizable reports; create your own reports with an easy drag and drop interface. Add many different dimensions and metrics in one report.
5. Intuitive tool; set aside some time and you will soon understand the interface, the different report sets and how to work with the tool.
6. Great Analytics API; for more advanced users, you will love the Google analytics API.
7. Integration of WMT; it’s easy to connect your Webmaster Tool data to Google Analytics. For anyone serious about SEO, this information is great.
8. Handy way of tracking campaigns; you can literally track any campaign that is driving traffic to your website. In order to get this right, you have to understand how to work with u parameters.
9. Lots of great add ons available; add ons can make your Google Analytics implementation, configuration and monitoring life a lot easier. Check out this great list of Google Analytics add ons.
10. Easy to connect to other tools; I am a huge fan of exporting data and automatically building reports & dashboards via Next Analytics. And there are many more ways to automate data reporting and uncover insights more easily.
11. Send reports periodically via email; it may be useful for you to send out powerful custom reports to clients or internal stakeholders.
12. Export to Excel at a breeze; the data export function works flawlessly and the opportunities are endless.
13. Easy use of annotations ; you can add private or shared annotations. In this way the data gets more meaning and causalities can be shared on the surface.
14. Setup custom alerts to save you time; uncover insights more easily.
15. Ability to measure internal site search; know what people on your website are searching for. Make effective changes to your nsvigation and product offers.

ARTIIFICIAL INTELLIGENCE:

Computer science defines AI research as the study of “intelligent agents”: any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals.A more elaborate definition characterizes AI as “a system’s ability to correctly interpret external data, to learn from such data, and to use those learnings to achieve specific goals and tasks through flexible adaptation.”

In computer science, artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines , in contrast to the natural intelligence displayed by humans. Colloquially, the term “artificial intelligence” is often used to describe machines (or computers) that mimic “cognitive” functions that humans associate with the human mind such as “learning” and “problem solving”.

As machines become increasingly capable, tasks considered to require “intelligence” are often removed from the definition of AI, a phenomenon known as the AI effect.A quip in Tesler’s Theorem says “AI is whatever hasn’t been done yet.”For instance, optical character recognition is frequently excluded from things considered to be AI, having become a routine technology. Modern machine capabilities generally classified as AI include successfully understandinghuman speech competing at the highest level in strategic gamesystems (such as chess and Go),autonomously operating cars , intelligent routing in content delivery networks, and military simulation.

SOPHIA ROBOT:-

A trademark is a unique symbol or word(s) used to represent a business or its products. Once registered, that same symbol or series of words cannot be used by any other organization, forever, as long as it remains in use and proper paperwork and fees are paid.

Unlike patents, which are granted for a period of 20 years, trademarks never end. Companies do need to apply for them and receive ownership confirmation with the U.S. Patent and Trademark Office in order to claim protection from copycats, however.

Over time, trademarks become synonymous with a company name, so that you don’t even need to see the name to recognize a particular business. Think of the apple shape with the bite taken out that Apple uses as its logo, the swoosh logo that Nike features on all of its products, or the golden arches McDonald’s registered decades ago.

The fact that we so easily associate symbols and words with companies and their brands is one of the biggest advantages of their use. When a customer sees a familiar logo or phrase, they have instant recognition, which can drive preference and, ultimately, sales.

Signs of a Trademark

To indicate that a trademark has been claimed companies use one of three symbols:

• ™ – Using the trademark symbol after a logo or phrase alerts competitors that you have claimed this symbol or phrase as your own, but you don’t have to have even formally apply for it.
• ® – Only trademarks that have been officially granted by the Trademark office can use the ® symbol, which stands for registered trademark.
• ℠ – Companies that sell services, not products, have the option to use the service mark logo, but most use the ™ instead for simplicity.

Protecting a Trademark

Although a trademark is issued for the life of a company or product, businesses do need to guard against phrases becoming generic. This typically happens over time when people use a company’s product name to mean all products or processes like it. Think Kleenex used for facial tissues, or Xerox for photocopying. To continue to claim that trademark, those companies need to notify people who misuse the term to stop.

Benefits of Registration

Once a trademark has been granted, the owner receives three key benefits:

• A notice of claim to any other businesses thinking of using the same symbol or word as its trademark
• A legal presumption of ownership, which can help fend off would-be users
• The exclusive right to use the claimed trademark

Filing a Trademark Application

The process of filing for trademark registration is fairly simple. It can be done online through the Trademark Electronic Application System and costs between $225 – $325.

NAME:- TUSHAR WAMAN

CLASS:- SY-BBA-IB

ROLL NO :- 382

ADVANTAGES OF ONLINE SHOPPING:-

type of purchases offers significant advantages to users in a modern way of marketing goods and services through the use of information technology and telecommunications. Among its main advantages are:

• Availability: we can buy a product at any time of day without dependence on commercial opening hours.
• Comfort: we can buy our products from home or from the workplace, avoiding trips.
• Speed: access to products is done without further delay or slow and bureaucratic procedures.
• Best offers: on the internet, we can find better offers, products at a much more comfortable price,
• It is a world market: we can locate stores that are located in different parts of the world.
• There is a wide variety of products: it is incredible we can find everything from toys to appliances.
• Personalized attention: we can make contact with the service provider and ask for products that fit our personal needs and measures.
• Detail of the products: when we buy an article online we can obtain a detail about the characteristics of the product/service that we want to acquire, ask for opinions from consumers, request demonstrations or compare it with the competition.

DISADVANTAGESOF ONLINE SHOPPING:-

Online purchases offer many advantages, however, as everything also has disadvantages and you have to be careful, especially in the case of people who are not fully familiar with the network, since on the Internet you can find everything and to do this type Purchase is best done in a recognized and reliable site. We must always ensure that the address of the website corresponds to the usual, we must advance them and prevent any type of practice that may put our data at risk.

• Shipping problems: when we buy online we have to wait a few days, weeks and even months for our article to arrive home.
• Mistrust: there is distrust of how the package of the item that we bought will actually arrive.
• It is not possible to see the item before buying it: the buyer can not touch or try the item and only sees a photograph of the product.
• Payment by credit card: to make purchases a credit card is necessary which generates distrust to the users because they fear that by providing their bank details on the web, they may be victims of theft or fraud.

There are many benefits that can be obtained by purchasing products on the Internet without doubt over time will be more people who will use this method of purchase, it is a matter of which we are more informed about the subject, this will break the barrier and the fear and distrust to carry out this type of transactions will be lost.

ADVANTAGES OF INTERNET BANKING:-

Better Rates, Lower Fees.

Better Online Experiences.

No Personal Relationships.

Less Flexibility With Transactions.

The Absence of Their Own ATMs.

More Limited Services.

DISADVANTAGES OF INTERNET BANKING:-

Technology and Service Interruptions. …

Security and Identity Theft

Concerns. …

Limitations on Deposits. …

Convenient but Not Always Faster. ..

.

Lack of Personal Banker Relationship

NAME :- TUSHAR WAMAN

CLASS:- SY-BBA-IB

ROLL NO:- 382

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of website by increasing their visibility in search engine results page’s (SERPs) primarily through paid advertising.SEM may incorporatesearch engine optimization(SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay p

The History of Search Engine Marketing

“A brief history & a bright future.”
Between the humble early beginning of the internet and the way we use it today, there is an enormous and notable difference. We learned so much in the meantime, and the ways we utilize the internet to our benefit nowadays can even begin to compare to those times.
With the growth of the internet, the website number grew at a fast rate, which imposed the creation of search engines.
Starting from the mid-1990s, these search engines were designed with the intention to help people find what they are looking for much more easily than before. But their creation and growth let to another thing — website placement.
In other words, business owners needed to find ways to place their websites in a better position than their competitors. That way they would have bigger engagement, and faster growth. For that purpose, search engines developed a business model in which they financed their services, by placing certain websites higher on the list than others. It was, and still is, a win-win situations.
Over time, search engines expanded their offerings with the intention to help businesses utilize the advertising benefits they offer, thus creating a whole new branch of marketing.
Essentially, this type of digital marketing was anticipated to happen sooner or later, and once it appeared as an option for business owners to improve their line of work, it revolutionized the way both companies and consumers use the internet.
It’s important to note that the official term “Search Engine Marketing” was popularized in 2001, by Danny Sullivan. It was used as the more broad term that covered SEO, PPC marketing, managing paid listings on these search engines, submitting sites to directories, and finally, developing digital marketing strategies.
Nowadays, SEM, although not as a common term as some of the others mentioned above, it holds a valuable place in the marketing sphere and is a crucial asset of increasing website traffic, therefore sales and profit.

The Importance of SEM

Every marketing strategy has its own pros and cons, and so does SEM. However, this type of marketing is beyond valuable and knowing the right ways of using it, could be extremely beneficial.
Namely, with the immense growth of consumers that use the internet as their primary source for information, business owners recognized the need and the opportunity to turn to another market and source of income.
Search engines made this easy by providing companies that are present online with a fitting strategy of increasing their reach.
When you open Google, as the leaiding search engine on the market currently, you simply ‘google’ a word, or in other words — perform a query — and expect for the best results to appear first. Millions of people do this every day, so imagine if the first result was your webpag

NAME :- TUSHAR WAMAN

CLASS:- SY-BBA-IB

ROLL NO:- 382

Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business.Any kind of email with the said content can be considered email marketing and their purpose is to acquire new customers, build or enhance a company’s relationship with their current customers, and for the customers consider a repeat business with them to develop trust, loyalty, or to give them awareness about their brand.For email marketing to work, a marketer must know the deliverability of an email. Deliverability is defined as the way an email marketer measures the success of their email campaign reaching a subscriber’s inbox. It doesn’t only distinguish if the email is an existing one, but also if the internet service provider of the email’s owner throttles the income of high volumes of messages, if the email sends several messages with the same content to spam, and similar problems. One such tool that email marketers can use to measure the deliverability of emails is G-Lock Apps.

Email marketers carry out their email campaigns by using different types of emails.

A SAMPLE RECEIPT E-MAILED BY GOOGLE PLAY.

The first one is a transactional email. These emails arrive at a customer’s inbox once they’ve done business with a merchant. These emails are what guide the customer through their purchase of a product or service, or to complete or confirm a transaction they made with the sender. An example of these transactional messages are purchase order or return confirmations, order statuses, and electronic or email receipts.

The second one is a direct email. The purposes of these emails is solely to present promotional material such as announcements, special offers, discounts, or maybe a glimpse of a product catalog available online.

The third is the ‘Welcome!’ emails. These emails are what customers receive when they sign up for a mailing list. This is what starts the establishment of trust with the customer, the enhancement of the brand, and to show the credibility of a company.

The last is the newsletter emails. The purpose of these emails is to give customers the gist of products a company has on a regular basis. However, a marketer has to know what the goal of the newsletter is, such as an increase in social sharing, strengthen the image of the brand, or maybe nurture the company’s relationship with an existing customer.

NAME:- TUSHAR WAMAN

CLASS:- SY BBA-IB

ROLL NO:- 382

Cricket
Cricket is the very popular game in worldCricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a 20-metre (22-yard) pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by striking the ball bowled at the wicket with the bat, while the bowling and fielding side tries to prevent this and dismiss each player (so they are “out”). Means of dismissal include being bowled, when the ball hits the stumps and dislodges the bails, and by the fielding side catching the ball after it is hit by the bat, but before it hits the ground. When ten players have been dismissed, the innings ends and the teams swap roles. The game is adjudicated by two umpires, aided by a third umpire and match referee in international matches. They communicate with two off-field scorers who record the match’s statistical information.

It is the some old pic of cricket ground

1 :- Old trafford manchester

2:- Edgbaston

In a cricket there are various formats ranging from Twenty20, played over a few hours with each team batting for a single innings of 20 overs, to Test matches, played over five days with unlimited overs and the teams each batting for two innings of unlimited length. Traditionally cricketers play in all-white kit, but in limited overs cricket they wear club or team colours. In addition to the basic kit, some players wear protective gear to prevent injury caused by the ball, which is a hard, solid spheroid made of compressed leather with a slightly raised sewn seam enclosing a cork core which is layered with tightly wound string.
Historically, cricket’s origins are uncertain and the earliest definite reference is in south-east England in the middle of the 16th century. It spread globally with the expansion of the British Empire, leading to the first international matches in the second half of the 19th century. The game’s governing body is the International Cricket Council (ICC), which has over 100 members, twelve of which are full members who play Test matches. The game’s rules are held in a code called the Laws of Cricket which is owned and maintained by Marylebone Cricket Club (MCC) in London. The sport is followed primarily in the Indian subcontinent, Australasia, the United Kingdom, southern Africa and the West Indies, its globalisation occurring during the expansion of the British Empire and remaining popular into the 21st century.[1]Women’s cricket, which is organised and played separately, has also achieved international standard. The most successful side playing international cricket is Australia, having won seven One Day International trophies, including five World Cups, more than any other country and having been the top-rated Test side more than any other country.