marketing automation
Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.
Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.
Marketing automation features
Marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.
Artificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer’s current or future interest in purchasing a company’s goods or services. Marketing automation tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.
CRM software has evolved to the point that marketing teams can now use AI in automated tools to hyper-personalize marketing messages.
The main features of marketing automation software typically include:
Account base marketing
Analytics for CRM
Campaign management
Inbound marketing
Lead management
Marketing ROI
Targeting and segmentation
Social marketing
AME:- TUSHAR WAMAN
CLASS:- SY-BBA-IB
ROLL NO:- 382
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