WHAT IS INBOUND MARKETING

What is inbound?

Once people arrive at your website, your sales team can engage with them using conversational tools like email and chat, instilling continued value as they learn about your brand. Then, your customer service team can delight them long after they’ve become customers — acting as an empathetic advisor and expert on your product.

Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.

By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Inbound Marketing Strategies

These strategies will help you effectively market to your target audience the inbound way. Below, you’ll see there are specific strategies for each inbound method of attracting, engaging, and delighting consumers to help your business grow better.

Attracting Strategies

Inbound marketing strategies that attract your target audience and buyer personas are tied to content creation and development.
To reach your audience, start by creating and publishing content — such as blog articles, content offers, and social media — that provide value. Examples include a guide on how to use your product, information about how your solution can solve their challenges, customer testimonials, and details about promotions or discounts.

Engaging Strategies

When using inbound strategies to engage your audience, ensure you’re communicating and dealing with leads and customers in a way that makes them want to build long-term relationships with you. When using these engagement strategies, inject information about the value your business will provide them with.
Specific engagement strategies may include how you handle and manage your inbound sells call. Focus on how customer service representatives handle calls from interested people and prospects. Additionally, be sure you’re always solution setting rather than product selling. This will ensure all deals end in mutually beneficial agreements for customers and your business — meaning, you provide value for your right-fit customers.

Delighting Strategies

Delighting inbound strategies ensure customers are happy, satisfied, and supported long after they make a purchase. These strategies involve your team members becoming advisors and experts who assist customers at any point in time.
Incorporating thoughtful, well-timed chatbots and surveys to assist, support, and request feedback from customers is a great way to delight these people. Bots and surveys should be shared at specific points in time throughout the customer’s journey to ensure they make sense and are of value.

NAME:- TUSHAR WAMAN

CLASS:- SY-BBA-IB

ROLL NO:- 382