Definition. The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.say essential here because these come ready-made in your CoSchedule calendar. So let’s check out the basic content types:
Content Types
I say essential here because these come ready-made in your CoSchedule calendar. So let’s check out the basic content types:
1. Articles
You likely have company news, product announcements, and a ton of other stories that deserve to be told. Like a traditional newspaper or mahine published article, you can, too.
As Joe Pulizzi, the godfather of content marketing likes to say, companies ate now publisher. So it’s perfectly acceptable for marketers to borrow ideas from the traditional publishing world to better engage their audiences.
2. Audio
While podcasting is becoming more popular, there’s also a lot of opportunity to turn the written word into audio content.
With easy-to-use tools like Audacity you can record yourself reading your e-books, blog posts, and course lessons out loud, host the audio on a service like Libsyn , and embed the audio files in your content with podcast plugins like the Podcast player own we use on the CoSchedule blog, or the Smart podcast player from plat from flaynn
3. Blog Posts
Blog content can take many different formats—how to, list, question, why, etc.—and usually serves to educate prospect customers. Blog posts are usually at least 1,500 words lomg and help your audience solve a problem on their own, empowering them to become amazing at what they do (and subsequently give them more reason to use the product or service you’re selling).
4. Case Studies
A case study shares a customer’s success story they experienced when using your product or service. These can take multiple different formats like video or written word, and are a robust testimonial that encourages prospective customers to consider your business as they look to resolve similar challenges.
A common formula for case studies covers what the problem was before implementing a change, how the customer changed, and what the results were after the change.
5. E-Books
E-books are an excellent way to break up long-form content into digestible chapters. An easy way to start an e-book is to select existing blog posts that flow logically together to repurpose your existing content.
6. E-Courses
From my experience at CoSchedule, there has been no higher-converting content type for trial signups than our free e-course. While e-courses take many formats, our Marketing Strategy e-course offered five written lessons (complete with quizzes), two intensive workshops, and helped students connect with one another in a course-dedicated Facebook group. Upon completion, our students could get certified only if they shared their completed marketing strategy with us.
NAME:- TUSHAR WAMAN
CLASS:- SY-BBA-IB
ROLL NO:- 382
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