WHAT IS THE USE OF GOOGLE ANALYTICS

Reasons Why to Use Google Analytics

1. FREE to use; you don’t have to pay any (monthly) fees for using this product. This way you can invest a decent budget in resources, instead of only/mainly in tools.
2. Relatively easy basic setup; a basic implementationisis easy compared to tools from many other vendors. However, in order to fully benefit from all the features of Google Analytics, deeper knowledge is required.
3. Documentation available on almost every aspect; on both the implementation as well as the configuration part thorough documentation is available. This Google Analytic tracking code library is a great start.
4. Powerful customizable reports; create your own reports with an easy drag and drop interface. Add many different dimensions and metrics in one report.
5. Intuitive tool; set aside some time and you will soon understand the interface, the different report sets and how to work with the tool.
6. Great Analytics API; for more advanced users, you will love the Google analytics API.
7. Integration of WMT; it’s easy to connect your Webmaster Tool data to Google Analytics. For anyone serious about SEO, this information is great.
8. Handy way of tracking campaigns; you can literally track any campaign that is driving traffic to your website. In order to get this right, you have to understand how to work with u parameters.
9. Lots of great add ons available; add ons can make your Google Analytics implementation, configuration and monitoring life a lot easier. Check out this great list of Google Analytics add ons.
10. Easy to connect to other tools; I am a huge fan of exporting data and automatically building reports & dashboards via Next Analytics. And there are many more ways to automate data reporting and uncover insights more easily.
11. Send reports periodically via email; it may be useful for you to send out powerful custom reports to clients or internal stakeholders.
12. Export to Excel at a breeze; the data export function works flawlessly and the opportunities are endless.
13. Easy use of annotations ; you can add private or shared annotations. In this way the data gets more meaning and causalities can be shared on the surface.
14. Setup custom alerts to save you time; uncover insights more easily.
15. Ability to measure internal site search; know what people on your website are searching for. Make effective changes to your nsvigation and product offers.