Search engine marketing (SEM) is a form of internet marketing that involves the promotion of website by increasing their visibility in search engine results page’s (SERPs) primarily through paid advertising.SEM may incorporatesearch engine optimization(SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay p
The History of Search Engine Marketing
“A brief history & a bright future.”
Between the humble early beginning of the internet and the way we use it today, there is an enormous and notable difference. We learned so much in the meantime, and the ways we utilize the internet to our benefit nowadays can even begin to compare to those times.
With the growth of the internet, the website number grew at a fast rate, which imposed the creation of search engines.
Starting from the mid-1990s, these search engines were designed with the intention to help people find what they are looking for much more easily than before. But their creation and growth let to another thing — website placement.
In other words, business owners needed to find ways to place their websites in a better position than their competitors. That way they would have bigger engagement, and faster growth. For that purpose, search engines developed a business model in which they financed their services, by placing certain websites higher on the list than others. It was, and still is, a win-win situations.
Over time, search engines expanded their offerings with the intention to help businesses utilize the advertising benefits they offer, thus creating a whole new branch of marketing.
Essentially, this type of digital marketing was anticipated to happen sooner or later, and once it appeared as an option for business owners to improve their line of work, it revolutionized the way both companies and consumers use the internet.
It’s important to note that the official term “Search Engine Marketing” was popularized in 2001, by Danny Sullivan. It was used as the more broad term that covered SEO, PPC marketing, managing paid listings on these search engines, submitting sites to directories, and finally, developing digital marketing strategies.
Nowadays, SEM, although not as a common term as some of the others mentioned above, it holds a valuable place in the marketing sphere and is a crucial asset of increasing website traffic, therefore sales and profit.
The Importance of SEM
Every marketing strategy has its own pros and cons, and so does SEM. However, this type of marketing is beyond valuable and knowing the right ways of using it, could be extremely beneficial.
Namely, with the immense growth of consumers that use the internet as their primary source for information, business owners recognized the need and the opportunity to turn to another market and source of income.
Search engines made this easy by providing companies that are present online with a fitting strategy of increasing their reach.
When you open Google, as the leaiding search engine on the market currently, you simply ‘google’ a word, or in other words — perform a query — and expect for the best results to appear first. Millions of people do this every day, so imagine if the first result was your webpag
NAME :- TUSHAR WAMAN
CLASS:- SY-BBA-IB
ROLL NO:- 382
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