Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business.Any kind of email with the said content can be considered email marketing and their purpose is to acquire new customers, build or enhance a company’s relationship with their current customers, and for the customers consider a repeat business with them to develop trust, loyalty, or to give them awareness about their brand.For email marketing to work, a marketer must know the deliverability of an email. Deliverability is defined as the way an email marketer measures the success of their email campaign reaching a subscriber’s inbox. It doesn’t only distinguish if the email is an existing one, but also if the internet service provider of the email’s owner throttles the income of high volumes of messages, if the email sends several messages with the same content to spam, and similar problems. One such tool that email marketers can use to measure the deliverability of emails is G-Lock Apps.
Email marketers carry out their email campaigns by using different types of emails.
A SAMPLE RECEIPT E-MAILED BY GOOGLE PLAY.
The first one is a transactional email. These emails arrive at a customer’s inbox once they’ve done business with a merchant. These emails are what guide the customer through their purchase of a product or service, or to complete or confirm a transaction they made with the sender. An example of these transactional messages are purchase order or return confirmations, order statuses, and electronic or email receipts.
SEO HACKER’S OWN DIRECT EMAILS.
The second one is a direct email. The purposes of these emails is solely to present promotional material such as announcements, special offers, discounts, or maybe a glimpse of a product catalog available online.
A “WELCOME” E-MAIL FROM SLACK.
The third is the ‘Welcome!’ emails. These emails are what customers receive when they sign up for a mailing list. This is what starts the establishment of trust with the customer, the enhancement of the brand, and to show the credibility of a company.
AN E-MAIL NEWSLETTER FROM HUBSTAFF.
The last is the newsletter emails. The purpose of these emails is to give customers the gist of products a company has on a regular basis. However, a marketer has to know what the goal of the newsletter is, such as an increase in social sharing, strengthen the image of the brand, or maybe nurture the company’s relationship with an existing customer.
NAME:- TUSHAR WAMAN
CLASS:- SY BBA-IB
ROLL NO:- 382
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